Product Communications Specialist

Job Title

Product Communications Specialist

Location

Modena, IT (Primary)

Torino, IT

Job Type

Permanent

Job Family

Sales and Marketing

Job Description

COMPANY PROFILE:

CNH Industrial is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, Steyr, CASE and New Holland Construction Equipment. More information can be found on the corporate website: www.cnhindustrial.com

WHO WE ARE LOOKING FOR

The Product Communications Specialist will: 

- Deliver BTL materials in Master version (English) to promote New Holland and its sub-brands products in the frame of global product launches and campaigns.

- elaborate BTL covers brochures, Point of Sale, flyers, leaflet and punctually adv., and will be used for web product pages and social media.

- Ensure delivery of central COM versions ready for adaptation and translation process.

- Ensure go live in the Global Libraries of the brand (image box, video libraries, Global Digital Asset Management) and brand website.

- Follow brochure development from briefing phase (in collaboration with product marketing and product launch responsible), to messaging and copywritting, photo-shooting (in collaboration with Audiovisual responsible), final layout of Master version (editing at until final product, quality check and budget adjustments) and activation of roll out and language versions, in collaboration with commercial services dpmt.

- Coordinate suppliers for creativity and copywriting.

- Administrate Product Communications material budget.

Assets will be used to feed the brand sales network (via dealers) and digital channels: website, mynewholland.com, media areas, Digital Asset repositories.

Key indicators will be:

- Timely delivery, with hard deadlines for fairs, events and product launches.

- Quality of production, in line with a premium brand image.

- Respect of the brand identity and look&feel, in line with current standards and brand guidelines.

 

QUALIFICATIONS/REQUIREMENTS

- In-depth product knowledge (past and current).

- Practical agricultural skills and knowledge an advantage.

- In-depth brand knowledge (current brand and legacy brands) a plus.

- Experience in a communication department or advertisement agency.

- Ability to develop incisive messages with a customer centric mindset.

- Ability to manage projects, from briefing to finalization.

- Fluent or mother tongue English.

- Ability to work under pressure and lead different projects simultaneously.

- Ability to work under own initiative and proactive approach.

 

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